consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Unilever's Marmite sends fans on AR treasure hunt

Unilever's Marmite sends fans on AR treasure hunt | consumer psychology | Scoop.it

"Unilever is running a contest that sends mobile users on an augmented reality (AR) treasure hunt to win the world's most expensive jar of Marmite, the British food spread ..." 

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Marmite's strategy: headlines first, ads second | WARC

Marmite's strategy: headlines first, ads second | WARC | consumer psychology | Scoop.it

"Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread ..."

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