"In a 40-store pilot, Macy's is working with thredUP, billed as the world's largest online thrift store, to set up shops within its department stores..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Over the past several months, consumers have sued a number of retailers accusing them of advertising "false" original prices on discounted or outlet merchandise. Joining a list that includes Kohl's ..." 
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"How does a department store company grow when department stores, as a category, are not doing so well? They have to go where customers are, and in general where customers are headed is "downmarket ..."
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"Targeting the Latin American community has been a big miss for the retailer ..."
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"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."
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"Macy's is testing a mobile tool using artificial intelligence that lets shoppers get answers about the store they're in - like where a particular brand is located or what's in stock - that they would normally ask a sales associate face-to-face ..."
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A radical shift in consumer psychology is threatening the futures of Nordstrom, Macy's, and JCPenney
"Shoppers want quality and cheap prices over customer service ..."
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"Macy's will soon be giving extra shopping love to consumers nationwide via its shopBeacon program ..."
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