consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald's behavioral economics: random rewards work better

McDonald's behavioral economics: random rewards work better | consumer psychology | Scoop.it

"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."

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The seven biggest comeback brands Of 2015

The seven biggest comeback brands Of 2015 | consumer psychology | Scoop.it

"These brands are poised to come back strong in the New Year ..."

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Snapchat wins hearts and minds on Madison Avenue - Digiday

Snapchat wins hearts and minds on Madison Avenue - Digiday | consumer psychology | Scoop.it

"Snapchat just landed McDonald's as an advertiser. But challenges lay ahead as the platform attempts to scale its ads business ..."

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