TikTok is not social media. In fact, it marks the end of the social era | consumer psychology | Scoop.it

"The most disruptive element of TikTok is not its meteoric rise, argues 160over90’s Leroyson Figueira, but the fact that it’s challenging what the word ‘social’ means in 2022 – signaling, in the process, the end of the social media era ..."