consumer psychology

"Bowing to public pressure, Lego has finally released its first minifigure in a wheelchair. The latest Lego figurine was one of several recently showcased at the Nuremberg Toy Fair ..."

"A few days ago, we reported on Lego possibly launching its own Minecraft competitor, but it’s now confirmed: Lego Worlds launched on Steam today (in beta) ..."

"Lego is ending its $116m co-marketing partnership with Shell, following Greenpeace protests ..."

"Even major brands like Mattel, Hasbro and Lego can use consumer insights to better target parents. Find out how using our social listening tool ..."

"The companies with the highest brand reputation in the world's 15 largest economies are led by Rolex, Lego, and Disney, but the rankings varied (often significantly) by region. See the data here ..."

"Study finds growing numbers of weapons - and violent scenes - in Lego sets with manufacturers in toy "arms race" ..."

"Playing with LEGO when I was a kid was great, because my friends and I could build the houses -- nay! castles! -- of our dreams and fill them with all the things kids want in a dream home ..."