"Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 70s and 80s ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"“We once sold millions of little yellow boxes via a distribution channel to the end consumer, with standardised processes and centralised decision-making ..." 
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