"Kobe Bryant's legacy extends beyond his time on the basketball court. He was also known to the business world as a brand-builder; an investor; and a coach to other athletes and company founders..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Kobe Bryant's retirement ads were as dominant as the NBA star himself on the April 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site.Bryant spots took the top two spots—one for ..." 
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