![Boy group member brand reputation April 2022: BTS Jimin, BIGBANG G-Dragon, Kang Daniel, more [ranked] | consumer psychology | Scoop.it](https://img.scoop.it/9PHNoAeVm_Q00ErjuJfiADl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The Korean Business Research Institute has revealed the brand reputation rankings of boy group members for April 2022, and the list includes renowned male idols like BTS Jimin, BIGBANG G-Dragon, and Kang Daniel..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Just the sight of BTS’ ‘golden maknae’ in proximity to anything – from a US$2,300 Prada jacket to everyday laundry detergent and even a toothbrush – is enough to clear shelves and web stocks in a flash ..." 
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