"We're all familiar with Nike's "Just Do It" battle cry but what does it mean? Where did it come from? Find the secret behind the "Just Do It" campaign! ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Nike, the sporting goods group, is using digital innovation to continue transforming its iconic ..." 
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Scoop.it!
"Nike, the sportswear brand, has successfully adapted its core brand proposition of "Just Do It" ..."
Scoop.it!
"Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history..."
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