consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Now you can customize your Jimmy Choos

Now you can customize your Jimmy Choos | consumer psychology | Scoop.it

"It's a dream come true.(Jimmy Choo has invented a new technology to fulfill ALL your shoe fantasies ..."

Leona Ungerer's insight:

Catering for consumers' sense of individuality.

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Jimmy Choo bolsters brand unity by featuring Nicole Kidman in cruise collection - Luxury Daily - Internet

Jimmy Choo bolsters brand unity by featuring Nicole Kidman in cruise collection - Luxury Daily - Internet | consumer psychology | Scoop.it

"Footwear label Jimmy Choo is targeting affluent women likely to travel this holiday season by pushing its latest cruise 2014 collection via social media and an email campaign..."

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Jimmy Choo merges Web site renovation with Pinterest trend - Mobile Commerce Daily - Web site development

Jimmy Choo merges Web site renovation with Pinterest trend - Mobile Commerce Daily - Web site development | consumer psychology | Scoop.it

"Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce..."

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Jimmy Choo boosts new collection via Nicole Kidman video - Luxury Daily - Internet

Jimmy Choo boosts new collection via Nicole Kidman video - Luxury Daily - Internet | consumer psychology | Scoop.it

"Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle..."

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