consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Cherokee chief asks Jeep to remove his tribe's name from its off-road vehicles

Cherokee chief asks Jeep to remove his tribe's name from its off-road vehicles | consumer psychology | Scoop.it

"It is time for corporations and sports to remove the use of Native American names, images and mascots from their products," says Cherokee leader Chuck Hoskin Jr ..."

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Jeep’s clever ad campaign works just as well upside down

Jeep’s clever ad campaign works just as well upside down | consumer psychology | Scoop.it
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Jeep is making limited-edition mud masks for adventure-deprived city Jeeps

Jeep is making limited-edition mud masks for adventure-deprived city Jeeps | consumer psychology | Scoop.it

"Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50 ..."

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Chrysler won't recall Jeeps: what drivers can do - WEAR ABC Channel 3 - News - Top Stories

Chrysler won't recall Jeeps: what drivers can do  - WEAR ABC Channel 3 - News - Top Stories | consumer psychology | Scoop.it
"With the government and Chrysler in a tug of war over the safety of older-model Jeeps, the nearly three million consumers who are driving them are left in limbo, wondering if the vehicle they depend on is safe to drive..."

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