Nestlé looks East for inspiration: Japanese KitKat Green Tea Matcha to hit Europe  | consumer psychology | Scoop.it
From www.foodnavigator.com - March 15, 2019 4:41 AM

"KitKat Japan is a notable success story for Nestlé. At a time when food sector revenue has been under pressure – not least in Japan where demographic trends such as the ageing and declining population have depressed the market – KitKat Japan has gone from strength-to-strength ..."