"Spectre", the latest James Bond movie, has premiered in the UK and has its US launch in early November, prompting one leading marketing consultant to compare the 50-year-old franchise to the Olympics in terms of branding ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more ..." Via The Digital Rocking Chair 
Dr. Pamela Rutledge's curator insight,
April 20, 2015 11:46 AM
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift. |
