consumer psychology
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Real-life consumer psychology – with a touch of technology
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Jägermeister conjures 'Darke Spirits' in geo-targeted ad campaign

Jägermeister conjures 'Darke Spirits' in geo-targeted ad campaign | consumer psychology | Scoop.it

"Jägermeister, the German brand of herbal liqueur, is running a Halloween-themed promotion with location data provider Foursquare that lets mobile users see "Darke Spirits" in augmented reality (AR), per an announcement shared with Mobile Marketer ...".

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Jägermeister cleans up its act for summer with a crazy treehouse-inspired installation

Jägermeister cleans up its act for summer with a crazy treehouse-inspired installation | consumer psychology | Scoop.it

"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..."

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