consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Italy's Gucci bans fur, joining others in seeking alternatives

Italy's Gucci bans fur, joining others in seeking alternatives | consumer psychology | Scoop.it

"Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Fiat-Chrysler red lights rumor that Ferrari will move out of Italy

Fiat-Chrysler red lights rumor that Ferrari will move out of Italy | consumer psychology | Scoop.it

"Fiat-Chrysler is putting a stop to rumors that Ferrari – its quintessential Italian sports car line – would move out of Italy for tax breaks.
“These rumours have no grounds,” the company said in a statement ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why Starbucks will win over Italy: It doesn’t really sell coffee

Why Starbucks will win over Italy: It doesn’t really sell coffee | consumer psychology | Scoop.it

"Starbucks doesn't simply offer its customers buckets of coffee. Like Google and Apple, it offers a canvas onto which we can project our consumer identities ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

One-euro stores take off : News from warc.com

One-euro stores take off : News from warc.com | consumer psychology | Scoop.it

"Leading FMCG manufacturers and restaurants, including Unilever and McDonald's, are developing products priced at one euro (€1) to attract recession-hit shoppers in Italy and Spain and the wider eurozone..."

©

No comment yet.