consumer psychology
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Real-life consumer psychology – with a touch of technology
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Made for ‘slashers’: Coca-Cola Hong Kong targets younger, multitasking consumers with new energy drink

Made for ‘slashers’: Coca-Cola Hong Kong targets younger, multitasking consumers with new energy drink | consumer psychology | Scoop.it

"Coca-Cola Hong Kong has launched a new energy drink specifically targeting younger consumers with a tendency towards multitasking, deemed the ‘slasher’ generation" ..."

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Harrods builds long-term trust in China | WARC

Harrods builds long-term trust in China | WARC | consumer psychology | Scoop.it

"Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques ..."

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Hong Kong’s late Apple Watch cellular debut signals eSIM’s key role in 5G devices

Hong Kong’s late Apple Watch cellular debut signals eSIM’s key role in 5G devices | consumer psychology | Scoop.it

"When Apple released the cellular-capable Apple Watch Series 3 in September, it didn’t realize that a tiny component — its next-generation embedded SIM card (eSIM) — would lead China to quickly and abruptly cut off Apple Watch phone service within its borders ..." 

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KFC introduces 'Finger Lickin' Good' edible nail polish

KFC introduces 'Finger Lickin' Good' edible nail polish | consumer psychology | Scoop.it

"KFC has produced finger licking good edible nail polish for customers in Hong Kong ..."

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