consumer psychology
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Real-life consumer psychology – with a touch of technology
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How America fell in love with Mexican beer

How America fell in love with Mexican beer | consumer psychology | Scoop.it

"There’s more to the explosive popularity of Pacifico, Corona and other Mexican imports than a growing Hispanic population ..."

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Former Facebook exec is launching the world's first Hispanic holding company

Former Facebook exec is launching the world's first Hispanic holding company | consumer psychology | Scoop.it

"Alexandre Hohagen's career to date has focused on two crucial elements of the marketing equation: digital media and young Hispanic consumers ..."

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Here's why brands are speaking Spanish in general market ads

Here's why brands are speaking Spanish in general market ads | consumer psychology | Scoop.it

"Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story ..."

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Tobacco, fast food in easier reach of minority and low-income students

Tobacco, fast food in easier reach of minority and low-income students | consumer psychology | Scoop.it

"Compared to schools with mostly white students, schools with higher numbers of Hispanic, black, and low-income students ..."

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Brand loyalty among US Hispanics: The myth vs the reality - Latin Post

Brand loyalty among US Hispanics: The myth vs the reality - Latin Post | consumer psychology | Scoop.it

"U.S. Latinos are known for brand loyalty ..."

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