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Scoop.it!
"Jägermeister, the German brand of herbal liqueur, is running a Halloween-themed promotion with location data provider Foursquare that lets mobile users see "Darke Spirits" in augmented reality (AR), per an announcement shared with Mobile Marketer ...". 
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Scoop.it!
"Sugar skulls at craft stores and processions in James Bond movies — the imagery associated with Day of the Dead has spread through the U.S. and often the line between it and Halloween is blurred for many Americans ..."
Scoop.it!
"...Party-goers will splurge on spooky and fun garb to wear this year as $2.8 billion will be spent on costumes overall. Specifically, celebrants will shell out $1.1 billion on children’s costumes, and $1.4 billion on adult costumes ..."
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