"Supply chain tracking blockchain platform VeChain appears to have launched a new partnership with fashion brand H&M..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..." 
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"An app collects information about you then uses it to design a piece a clothing ..."
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From
qz
"H&M probably talks about sustainability more than any other fast-fashion brand ..."
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From
qz
"The internet and cheap clothes have made us perpetual shoppers ..."
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"A new report on H&M underscores how companies mislead the public by failing to provide adequate detail on their environmental initiatives..."
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"Anti-racism protesters stormed multiple H&M stores across South Africa Saturday, in response to an advertisement for the company’s children’s clothing they view as racist ..."
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"Today, the apparel company released its 2016 sustainability report outlining several new goals including a pledge to become climate positive throughout its entire value chain by 2040 ..."
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"Consumers have started spending again, but that doesn't mean they'll buy just anything ..."
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Recycling -- fashion world's antidote to environmental concerns | Agricultural Commodities | Reuters
"Hennes & Mauritz, the world's second-biggest fashion retailer, is launching a new effort to promote recycling as it seeks to cut its environmental impact, boost its ethical credentials and address looming shortages of raw materials ..."
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"Almost 95 percent of textiles can be reused or re-purposed. I:Collect wants to kickstart the process, and it may be in a store near you ..."
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The partnership has not been confirmed yet.