Court hands Beyoncé a loss, says consumers unlikely to confuse her name with "Feyoncé" goods —  | consumer psychology | Scoop.it

"And that is a loss for Beyoncé. Over two years after the mega-star musician filed a trademark infringement lawsuit against a similarly-name brand, she has been handed a loss. On Monday, a New York federal court refused to permanently ban defendants Andre Maurice and Leana Lopez from using the word..."