"Leading FMCG manufacturers and restaurants, including Unilever and McDonald's, are developing products priced at one euro (€1) to attract recession-hit shoppers in Italy and Spain and the wider eurozone..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The use of the term 'consumer' is declining at Unilever, the FMCG giant, as it seeks new ways of initiating a human conversation with the people who buy its products, a leading executive has said..." 
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