Dr. Scholl’s partners with Wiivv for 3D printed custom insoles  | consumer psychology | Scoop.it
From 3dprint.com - January 9, 2019 4:37 AM

"Most people are familiar with Dr. Scholl's as the go-to brand for insoles. The company has become something of a household name - just as you might ask for a Kleenex regardless of the brand of tissue that's actually available, you might say I need some Dr. ..."