"The beauty brand wants advertisers to stop using distorted images in their campaigns ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Not everyone gets cause marketing right. Here are some of the recent attempts by big names that have fallen flat, ranked from iffy (bottom) to MasterCard (top) ..." 
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"After years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover ..."
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"I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll ..."
Friilance's curator insight,
May 6, 2016 3:45 PM
Ads that empower women don’t just break stereotypes—they’re also effective
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"Dove beauty products recently went to Ladies Day at the Galway Races to celebrate the best dressed women- confident enough to wear their most colourful dress ..."
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"Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'..."
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"Businesses are altering their brand positioning to adapt to younger consumers' needs. Here's how sentiment analysis is supporting their efforts! ..."
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"Even the world's biggest brands are still capable of making embarrassing PR mistakes - as these social media fails from 2017 demonstrate ..."
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"Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016 ..."
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"Redefining beauty and image self-confidence were two of the very big themes that led to some of the best viral campaigns of 2015 ..."
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"Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing ..."
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