consumer psychology
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Real-life consumer psychology – with a touch of technology
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The branded marriage of Kourtney Kardashian and Travis Barker - The New York Times

The branded marriage of Kourtney Kardashian and Travis Barker - The New York Times | consumer psychology | Scoop.it

"The latest wedding in the family became a walking ad for Dolce & Gabbana. Is this a new model for celebrity matrimony? ..."

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Powerful marketing and fragile markets: The Dolce & Gabbana case 

Powerful marketing and fragile markets: The Dolce & Gabbana case  | consumer psychology | Scoop.it

"After a controversial ad accused of racism and sexism in social media, Dolce & Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country ..."

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