"Diane Von Furstenberg is taking back the power and moving away from influencers and into live streaming. Is it paying off? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A major first step for any brand seeking success in a particular market, is to know that market ..." 
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From
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"Huawei is winning over more and more Apple fans in China as the escalated trade tensions have stoked "nationalist sentiment," according to South China Morning Post ..."
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"A South African bottled water company is feeling the wrath of Chinese consumers who are labelling it racist and threatening to boycott its products ..."
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"Pietro Beccari has only been at Christian Dior for nine months, but hasn’t wasted time in bringing change to the storied house. His efforts so far have mainly focused on menswear, for which the artistic director is former Louis Vuitton men’s designer Kim Jones ..."
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"Amid trade war uncertainties, more Chinese consumers are choosing to shop domestically, leading to a decline in US luxury market sales ..."
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"Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations ..."
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"CHINESE CONSUMERS DON’T HAVE THE SAME PROFILE AS IN THE WEST While in the West, the most interesting potential customers for a brand are relatively old people with a stable situation and a high salary, it’s different in China ..."
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"Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase engagement. ..."
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