"The 2018 list of the world's most valuable brands is out, and many Americans may not recognize a couple: China's Alibaba and Tencent ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"As lines blur between social media platforms in China and the West, the emphasis on separate platforms is no longer relevant even as Chinese social media influences Western practices ..." 
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"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."
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"These Chinese startups with valuations of more than £1 billion are on track to conquer markets in the west ..."
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"The Chinese company has become a world leader in smartphones in recent years, eschewing its humble, budget-phone-centric roots ..."
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From
gizmodo
"If, for whatever reason, you've ever spent much time on Chinese websites, you'll know that they often use numbers over letters or other characters. So, 4399.com is a gaming site, 92.com deals with car trading, and 12306.cn sells train tickets ..." ©
Scoop.it!
"Brands will be able to gauge the commercial value of Chinese celebrities for the first time after the launch of a new index that assesses the star power and suitability of potential endorsers..."
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