"Experiential marketing is becoming an essential tactic. This post explains why, with seven examples. Experiential marketing is becoming an essential tactic. This post explains why, with seven examples ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"As agencies battle each other for Lions next week in Cannes, a gesture of peace might just end up with the most hardware. Burger King and Y&R's McWhopper offer to McDonald's for Peace One Day is one of the pre-festival favorites ..." 
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"An animated public service announcement about dumb ways to die has made it to the history books by being named the best television advertisement in the world..."
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Scoop.it!
"The site, which made a splash at Cannes, has 175 million active users and is eager to make its case that its connection to users offers unique potential ..."
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"If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year..."
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