Four brands disrupting the oral care industry: Ojook, Burst, PopGel, Frost | consumer psychology | Scoop.it
From www.forbes.com - April 11, 2023 2:28 AM

"Fresh startups are taking a bite out of the oral care industry, which for decades has been dominated by mass players like Crest and Colgate. Ojook, Burst, PopGel and Frost bring playfulness, sustainability, and Eastern wellness values to the $45B marketplace. Here, the founders share their journeys ..."