"Hundreds queued for today’s release – and with the €180 shoes doubling as €700+ transport tickets, it wasn’t just the usual sneakerheads ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Genius idea to encourage young people to use public transport!! The collaboration with Adidas is working to reposition the transport company BVG as a cool brand representing the city of Berlin.