Why affordability is not enough in attracting poorer customers - News & insight | consumer psychology | Scoop.it
From www.jbs.cam.ac.uk - September 30, 2022 1:33 AM

"People at the Bottom of the Pyramid seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge ..."