Amazon, PayPal, Burt's Bees top in authenticity | consumer psychology | Scoop.it

"According to the 2017 Cohn & Wolfe Authentic Brands Study, The top 10 are Amazon, PayPal, Burt’s Bees, Crayola, M&M’s, Lego, Hershey’s, Newman’s Own, AAA and UPS ..."