Forty percent of consumers want purposeful brands, yet half cannot name a single one | Sustainable Brands | consumer psychology | Scoop.it
From www.sustainablebrands.com - June 18, 2016 12:34 PM

"Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society ..."