How the Internet of Things will open up a new relationship between brands and consumers | consumer psychology | Scoop.it
From www.marketingmagazine.co.uk - February 14, 2016 5:35 AM

"How the Internet of Things will open up a new relationship between brands and consumers, Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, ..."