consumer psychology
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Real-life consumer psychology – with a touch of technology
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Say hello to the brand new, more inclusive Abercrombie & Fitch

Say hello to the brand new, more inclusive Abercrombie & Fitch | consumer psychology | Scoop.it

"The clothing brand has been working on a re-branding effort for the last 18 months and revealed the results on Thursday. The new brand is laid back, more refined, and a lot more inclusive ..."

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In memoriam: The Abercrombie & Fitch logo, 1992 – 2014

In memoriam: The Abercrombie & Fitch logo, 1992 – 2014 | consumer psychology | Scoop.it

"After a long battle with changing public tastes and the economic recession, the Abercrombie & Fitch logo is no more. The logo was officially pronounced dead on an earnings call with analysts ..."

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