Augmented and virtual reality: A new horizon for the gaming industry – | consumer psychology | Scoop.it

"The realm of gaming has long been associated with creativity and innovation, constantly seeking avenues to push the boundaries of player engagement and immersion. In recent years, the integration of Augmented Reality (AR) and Virtual Reality (VR) has sparked a seismic shift, ushering in a new era of gaming experiences that transcend the limitations of ..."