America's 'better burger' obsession is fading -- and a new kind of fast food is taking over | consumer psychology | Scoop.it
From www.businessinsider.com.au - July 3, 2016 6:19 AM

"Better burger" chains from Smashburger to Five Guys have exploded in recent years, leading to industry heavyweights like McDonald's and Wendy's changing their strategies ..."