Ventana Research has been researching and advocating operational intelligence for the past 10 years, but not always with that name.
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Interesting article by Tony Cosentino explaining the differences and different perpectives between Operational Intelligence and Big Data. Operational intelligence overlaps in many ways with big data. In technological terms, both deal with a diversity of data sources and data structures, both need to provide data in a timely manner, and both must deal with the exponential growth of data. Many early big data examples - such as log analyis to improve performance are arguably operational intelligence. Inside IT departments OI is largely focused on traditional system performance, however outside of IT and in other domains - for example City Management - operational intelligence may well be a more appropriate term than Big Data analytics. Worth reading.