Tourism New Zealand has unveiled a new commercial and a refreshed visual identity to mark the campaign’s 16th this year.

The ad will showcase how New Zealand’s diverse range of unique experiences are all within easy reach and can all be experienced with ease.The message, “Every day a different journey”, brings the campaign to life while new typography and hand crafted logo, developed by local designers and artists, cements the work as unique to New Zealand.

Via Julien Dos Reis Pedro