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If asked about sustainable food systems, most people think about the environment, climate and social responsibility. These pillars are key to sustainability, but so is the economics of food.
For any organization to be sustainable, it needs to be profitable for everyone across the supply chain: farmers, processors and retailers. What’s currently threatening the delicate balance between these key drivers is counterfeiting.
Food fraud isn’t new to the food industry. During the Middle Ages, staple foods such as bread, meat and wine were often adulterated, leading to the implementation of legal regulations to ensure quality and quantity.
Because of modern advanced technologies, however, most consumers believe that today’s food-supply chains are protected and that counterfeit products are the exception. Yet in recent years, evidence of widespread fraudulent behaviour has increased.
Via pdeppisch
