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Recent data from the CDC has indicated that 50% of Americans are taking one prescription drug, and 10% are on 4 or more prescribed medications as well. Taking into consideration the aging population and the movement towards primary prevention with medications, it is likely a larger shift will occur in the next decade.
Via Pharma Guy, EVELYNE PIERRON
When FDA announced the 2009 public hearing about regulating the pharma industry use of social media for promoting drugs, the agency asked for specific feedback regarding the use of social media for monitoring drug side effects.
Pharma Marketing News published survey results to see if and how the industry was using social media to monitor adverse events. The chart above shows some results. For more details read Social Media Adverse Event Reporting Safe Harbors, which includes a detailed summary of responses to the survey "FDA Regulation of Drug & Device Promotion via the Internet & Social Media" regarding social media adverse event monitoring, processing, challenges, and uncertainties.