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British sheep meat sales to the Middle East have rocketed with exports to Jordan, Kuwait and the UAE seeing large increases.
It comes as the UK launches a trade mission to Kuwait next week to promote British lamb.
The Agriculture and Horticulture Development Board, a statutory levy board funded by farmers and growers, told The National the Middle East is a key market.
It is investing £180,000 in the Middle East’s 2024 Gulfood festival, which will take place at the Dubai World Trade Centre in February, to showcase British produce.
