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Le média du digital santé
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Mobile Technology Increases Patient Engagement

Mobile Technology Increases Patient Engagement | Buzz e-sante | Scoop.it

More than 60% of smartphone users used their mobile device to search for information about a health condition, according to Pew Research Center. The analysts at eMarketer have forecast that pharma digital ad spending will rise to $2.55 billion by 2019.


This growing evolution in digital applications to monitor and improve health sets the foundation for new strategies in pharma marketing. Both physicians and patients are heavy users of mobile, and a new challenge arises when the industry shifts its focus to messaging targeting patients. Marketers now need to learn how to create a meaningful digital experience for patient-consumers.

 

The growth in mobile investment within the industry is real. For example, half of Takeda’s Web traffic last year came from smartphones and tablets, which is why the drug maker is optimizing mobile for both patients and physicians in its marketing campaigns.

 

The real opportunities don’t lie in simply providing informational material — the app version of brochureware — but in finding simple ways to improve adherence and outcomes, When mHealth apps are paired with traditional treatments, this becomes possible.

 

The industry needs to act on the opportunity to be in the pockets of its consumers

 

read more at http://www.pharmavoice.com/article/2016-06-mobile-technology/

 


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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | Buzz e-sante | Scoop.it

After decades as a technological laggard, medicine has entered its data age. Mobile technologies, sensors, genome sequencing, and advances in analytic software now make it possible to capture vast amounts of information about our individual makeup and the environment around us. The sum of this information could transform medicine, turning a field aimed at treating the average patient into one that’s customized to each person while shifting more control and responsibility from doctors to patients.

 

The question is: can big data make health care better?

 

“There is a lot of data being gathered. That’s not enough,” says Ed Martin, interim director of the Information Services Unit at the University of California San Francisco School of Medicine. “It’s really about coming up with applications that make data actionable.”

 

The business opportunity in making sense of that data—potentially $300 billion to $450 billion a year, according to consultants McKinsey & Company—is driving well-established companies like Apple, Qualcomm, and IBM to invest in technologies from data-capturing smartphone apps to billion-dollar analytical systems. It’s feeding the rising enthusiasm for startups as well.

 

Venture capital firms like Greylock Partners and Kleiner Perkins Caufield & Byers, as well as the corporate venture funds of Google, Samsung, Merck, and others, have invested more than $3 billion in health-care information technology since the beginning of 2013—a rapid acceleration from previous years, according to data from Mercom Capital Group. 

  more at http://www.technologyreview.com/news/529011/can-technology-fix-medicine/ ;
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Paul's curator insight, July 24, 2014 12:06 PM

Yes - but bad data/analysis can harm it

Pedro Yiakoumi's curator insight, July 24, 2014 1:48 PM

http://theinnovationenterprise.com/summits/big-data-boston-2014

Vigisys's curator insight, July 27, 2014 4:34 AM

La collecte de données de santé tout azimut, même à l'échelle de big data, et l'analyse de grands sets de données est certainement utile pour formuler des hypothèses de départ qui guideront la recherche. Ou permettront d'optimiser certains processus pour une meilleure efficacité. Mais entre deux, une recherche raisonnée et humaine reste indispensable pour réaliser les "vraies" découvertes. De nombreuses études du passé (bien avant le big data) l'ont démontré...

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A New App To Make Life Easier For Diabetics, Using Instagram

A New App To Make Life Easier For Diabetics, Using Instagram | Buzz e-sante | Scoop.it

After an initial diagnosis, diabetes sufferers often experience a period of shock when they learn that everything has to change. Turkish mobile operator, Turkcell, and agency R/GA London have created an app to make adjusting to the necessary life changes much easier.

 

Instead of trying to persuade sufferers to adopt entirely new habits, tools and behaviors to monitor the condition, "healthmetre" deploys Instragram, a tool many people already use and taps into behaviors that people already have.

 

 

R/GA designed healthmetre to be a more human way to manage diabetes and help patients develop new, more healthy habits in a way that feels natural and thereby, helping them reach a level of consistency.

 

 

The idea is to make using the app as simple as possible, helping people stay motivated, complying with treatment and keeping the lines of communication with medical staff open.

 

Diabetes is an increasing problem across the world and Turkey has been particularly affected. The most recent statistics (2014) from the International Diabetes Federation show that Turkey has the highest rate of the illness in Europe, with an incidence of 14.7%, much higher than countries like, for example, the U.K. (5.4%) or mid-ranked Germany (7.9%).

 

The results of the 18-month trial are highly encouraging. Treatment compliance increased by 54%. Blood sugar levels decreased by 27% and complication forecasts decreased by 37%.


more at http://www.fastcocreate.com/3047389/a-new-app-to-make-life-easier-for-diabetics-using-instagram

 

 

 

 


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Top Physician Information Sources by Mobile Device

Top Physician Information Sources by Mobile Device | Buzz e-sante | Scoop.it

The infographic above illustrates the top physician information sources by frequency of mobile device usage on smartphones/tablets. 

 

source: http://hitconsultant.net/2014/02/20/infographic-top-physician-information-sources-mobile-device/

 


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