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Le média du digital santé
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Apple and Aetna announce Attain app for iOS that uses Apple Watch data

Apple and Aetna announce Attain app for iOS that uses Apple Watch data | Buzz e-sante | Scoop.it
Apple and Aetna are teaming up to launch the Attain app for iOS, which combines a user's personal health data with that tracked by an Apple Watch.
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Mobile Technology Increases Patient Engagement

Mobile Technology Increases Patient Engagement | Buzz e-sante | Scoop.it

More than 60% of smartphone users used their mobile device to search for information about a health condition, according to Pew Research Center. The analysts at eMarketer have forecast that pharma digital ad spending will rise to $2.55 billion by 2019.


This growing evolution in digital applications to monitor and improve health sets the foundation for new strategies in pharma marketing. Both physicians and patients are heavy users of mobile, and a new challenge arises when the industry shifts its focus to messaging targeting patients. Marketers now need to learn how to create a meaningful digital experience for patient-consumers.

 

The growth in mobile investment within the industry is real. For example, half of Takeda’s Web traffic last year came from smartphones and tablets, which is why the drug maker is optimizing mobile for both patients and physicians in its marketing campaigns.

 

The real opportunities don’t lie in simply providing informational material — the app version of brochureware — but in finding simple ways to improve adherence and outcomes, When mHealth apps are paired with traditional treatments, this becomes possible.

 

The industry needs to act on the opportunity to be in the pockets of its consumers

 

read more at http://www.pharmavoice.com/article/2016-06-mobile-technology/

 


Via nrip
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Diabetes patients who use digital tools self-report better health - Survey

Diabetes patients who use digital tools self-report better health - Survey | Buzz e-sante | Scoop.it

New survey data from digital health agency Klick Health shows that diabetes patients who use digital tools to manage their health also feel healthier.

 

Klick Health employed Survey Sampling International (SSI) to poll 2,000 American adults with diabetes either online or via the telephone.

 

Based on responses about how they use technology to manage their health, they segmented the group into three categories: those who manage their health daily or weekly with integrated digital technologies (integrators), those who go online to seek health information on a monthly basis (seekers), and those who don’t use the internet to manage their health at all (traditionalists).

 

The integrators group, the true digital health users, made up just 18 percent of the sample, but 13 percent of integrators reported being in excellent health. Seekers made up 47 percent of the sample and 4 percent of seekers said they were in excellent health. Finally, the remaining 35 percent were traditionalists, and only 2 percent of that group reported being in excellent health. 

 

Because it’s a survey based on self-reported health status, the data doesn’t prove that connected patients are actually healthier than non-connected patients. But it does provide evidence that either they’re healthier or they believe they’re healthier, which is significant in and of itself.

 

Nineteen percent of patients reported using mobile technology for a health-related activity. Of these, most wanted more data-driven interactions with their doctors. Two-thirds said they would like an app to remind them to take their medication, 75 percent wanted apps to connect them with their doctors, and 78 percent were open to sharing personally-collected health data with their doctors.

 

Overall, 80 percent of the mobile connected group were interested in having an app recommended to them by their doctor.



more at http://mobihealthnews.com/40600/survey-diabetes-patients-who-use-digital-tools-self-report-better-health/



Via nrip
Diabète Côté Femme's curator insight, February 17, 2015 9:59 AM

le rôle des médecins dans la recommandation des applications clairement mis en lumière ...un article relevé par Rémy Teston 

Daerden Elena's curator insight, March 10, 2015 10:19 AM

HEALTHCARE TECHNOLOGY

Ralf's curator insight, August 22, 2016 8:45 PM
Great tool
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Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis

Samsung the pharmaceutical company, and the coming changes in rheumatoid and psoriatic arthritis | Buzz e-sante | Scoop.it

In case you haven’t heard: Samsung is now a pharmaceutical company, or at least on the point of becoming one. Subsequent to its having invested at least $2b in biopharmaceuticals, the South Korean giant will be bringing a biosimilar version of Amgen’s Enbrel to market in 2016.

That’s right.

In 2016, a company best known for its consumer electronics and heavily invested in mobile health is going to start producing pharmaceuticals, and will apparently begin by bringing a treatment to market which will presumably make it a dominant force overnight in the two disease areas in which Enbrel has indications, namely moderate to severe rheumatoid arthritis, and psoriatic arthritis.

The implications of this for legacy pharmaceutical companies are wide-reaching and significant. Let’s consider a few of them (I anticipate updating this post over the next few months):

- Samsung now has more touch points across the health ecosystem than any other pharmaceutical company. ...

- Samsung’s total focus on customer experience and design makes it a credible champion of the participatory patient’s interests. ...

- Hundreds of millions of people carry this pharmaceutical company’s brand with them day and night. ...

- Consumers will think of Samsung as a consumer electronics company that makes pharmaceuticals. ...

- Samsung will be the first consumer technology company to enter the pharmaceutical marketplace, but it will not be the last.

 

If this thought doesn’t focus legacy pharmaceutical companies into throwing everything they have into reforming themselves as social business, nothing will. The survival of even the largest companies is far from certain when giants such as Samsung have set their sights upon entering the industry.

 

Samsung doesn’t think like a pharmaceutical company.

 

Pharmaceutical companies better start thinking like Samsung.


Via rob halkes
rob halkes's curator insight, May 14, 2014 12:53 PM

Great blog by Andrew Spong, keen enough to see the great potential.. very much inspiring to all of pharma ;-) 

Must read, and still more: must think!

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mHealth, an Opportunity to Improve the Quality of Life of our Senior Citizens

mHealth, an Opportunity to Improve the Quality of Life of our Senior Citizens | Buzz e-sante | Scoop.it

“ Telemedicine and mHealth apps will adapt more and more to smartphone technology in the future, especially those targeting the senior citizens segment.”


Via ET Russell, eMedToday
eMedToday's curator insight, October 21, 2013 4:26 AM

telemedicine will adopt to smartphones

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Safety, efficacy guidelines in store for mobile health apps

Safety, efficacy guidelines in store for mobile health apps | Buzz e-sante | Scoop.it
The AMA and other major players in health care form an initiative to encourage mHealth apps’ contribution to high-quality care.

Via Romain Callier
Romain Callier's curator insight, December 14, 2016 10:54 AM
A very good way to accelerate things !
Philippe Marchal's curator insight, December 14, 2016 9:07 PM
A very good way to accelerate things !
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Patients with Chronic Diseases Want Mobile Apps to Communicate with Their Docs

Patients with Chronic Diseases Want Mobile Apps to Communicate with Their Docs | Buzz e-sante | Scoop.it

A new study released by mobile engagement provider Mobiquityexposes the “gap between patients’ demand for taking control of their own health and the accessibility or availability of digital and mobile tools when it comes to the management of chronic health conditions.”

 

The study revealed that one third of patients with chronic diseases don’t currently use mobile apps to manage their conditions, but would like to start.

 

In fact, the report summary notes, one in four respondents feel that “wearable devices are the way of the future.”

 

Interestingly, almost 50 percent of patients believe they should bring information/digital tools to their doctor – rather than the other way around – reinforcing their desire to be actively involved in managing their health rather than trust their doctors to exclusively manage it.

When asked about the most challenging aspects of managing their conditions, 26 percent of respondents agree that finding direct means of communicating with health professionals presents the biggest hurdle. Other top challenges include:

 

Monitoring changes in health (25%)Remembering to take medication (20%)Keeping up to date with medical advancements, treatments, etc. (18%)

 

“It’s clear the potential for digital solutions is vast: 40 percent of respondents feel mobile tools play an important role in overall healthcare,” the report summary reads.


Via Pharma Guy
Pharma Guy's curator insight, November 28, 2015 9:06 AM

For more about what patients want in mHealth apps, read "Patient Activists Demand Higher Quality Mobile Apps"; http://bit.ly/pmn130701pdf  

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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | Buzz e-sante | Scoop.it

After decades as a technological laggard, medicine has entered its data age. Mobile technologies, sensors, genome sequencing, and advances in analytic software now make it possible to capture vast amounts of information about our individual makeup and the environment around us. The sum of this information could transform medicine, turning a field aimed at treating the average patient into one that’s customized to each person while shifting more control and responsibility from doctors to patients.

 

The question is: can big data make health care better?

 

“There is a lot of data being gathered. That’s not enough,” says Ed Martin, interim director of the Information Services Unit at the University of California San Francisco School of Medicine. “It’s really about coming up with applications that make data actionable.”

 

The business opportunity in making sense of that data—potentially $300 billion to $450 billion a year, according to consultants McKinsey & Company—is driving well-established companies like Apple, Qualcomm, and IBM to invest in technologies from data-capturing smartphone apps to billion-dollar analytical systems. It’s feeding the rising enthusiasm for startups as well.

 

Venture capital firms like Greylock Partners and Kleiner Perkins Caufield & Byers, as well as the corporate venture funds of Google, Samsung, Merck, and others, have invested more than $3 billion in health-care information technology since the beginning of 2013—a rapid acceleration from previous years, according to data from Mercom Capital Group. 

  more at http://www.technologyreview.com/news/529011/can-technology-fix-medicine/ ;
Via nrip
Paul's curator insight, July 24, 2014 12:06 PM

Yes - but bad data/analysis can harm it

Pedro Yiakoumi's curator insight, July 24, 2014 1:48 PM

http://theinnovationenterprise.com/summits/big-data-boston-2014

Vigisys's curator insight, July 27, 2014 4:34 AM

La collecte de données de santé tout azimut, même à l'échelle de big data, et l'analyse de grands sets de données est certainement utile pour formuler des hypothèses de départ qui guideront la recherche. Ou permettront d'optimiser certains processus pour une meilleure efficacité. Mais entre deux, une recherche raisonnée et humaine reste indispensable pour réaliser les "vraies" découvertes. De nombreuses études du passé (bien avant le big data) l'ont démontré...

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Top Physician Information Sources by Mobile Device

Top Physician Information Sources by Mobile Device | Buzz e-sante | Scoop.it

The infographic above illustrates the top physician information sources by frequency of mobile device usage on smartphones/tablets. 

 

source: http://hitconsultant.net/2014/02/20/infographic-top-physician-information-sources-mobile-device/

 


Via nrip
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FDA scrutinises health app for the first time

FDA scrutinises health app for the first time | Buzz e-sante | Scoop.it
The US Food and Drug Administration (FDA) has for the first time written to a company because it needs regulatory clearance for a mobile health app. The FDA has been in touch with Biosense Technolo...

Via Sam Stern
eMedToday's curator insight, May 29, 2013 7:27 PM

As you develop apps you need to review quidelines for FDA approval. This is a big deal so developers need to be careful