As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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janlgordon's curator insight,
May 8, 2017 4:35 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.
Some words can "add fuel to the fire" when it comes to engaging in customer service.
Improve Your Customer Communication
You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.
Fabrizio shows you several ways to improve your online communication for better feedback and results.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/y1Cc30bxNuC
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janlgordon's curator insight,
May 2, 2017 6:26 PM
I selected this article from Curatti written by Patrick Foster
It's important to know how and why customers interact on your business website.
The Difference Between Buyer Journeys and Customers
When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.
Foster explains what causes your customers to make a purchase and how to improve your approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read full article here: http://ow.ly/qqty30bnrJ1
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janlgordon's curator insight,
March 23, 2017 5:37 PM
I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.
Make your brand more attractive by humanizing the persona.
Effectively Reach Your Target Market
Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.
Brenner goes over how to improve the 'likability' factor for your business marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TFMX30acBBW
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janlgordon's curator insight,
March 1, 2017 9:28 PM
I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.
Improve your open rates by catching the reader's attention.
Send Out Emails That Get Opened
You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.
Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/ny2K309v0f0
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janlgordon's curator insight,
February 27, 2017 8:52 PM
I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.
How business leaders are perceived online today.
The All-Time Low of Trust in Leadership
Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.
Morin explains the details of the study and sounds the alarm for business leaders to pay attention.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/HnQN309q97M
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janlgordon's curator insight,
February 1, 2017 1:09 AM
I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.
True marketing today is based on customer service online
Bring More to Your Clients
Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.
Shervington shows you several ways to improve your customer service strategy through relationship building.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Q9bV308yFKA
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janlgordon's curator insight,
January 27, 2017 1:27 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
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janlgordon's curator insight,
January 9, 2017 8:30 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.
Improving customer service online is beneficial to growing your business.
Better Social Mobile Customer Experience
Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.
Fabrizio shows you several ways to improve your customer service strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/FnAj307QtD9
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 5, 2016 4:29 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.
It's important to be active with your customers on social media in order to build trust and sales.
Improve Your Social Customer Experience
Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.
Fabrizio shows you several ways to improve your customer service strategy through social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/gIOc306Q5ha
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Daniel Gonzales's curator insight,
December 6, 2016 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
janlgordon's curator insight,
November 29, 2016 8:27 PM
I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.
You don't need to know a celebrity to attract more customers to your business online.
Understand How to Effectively Reach Your Leads
In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.
Barker goes over how micro-influencers can help improve your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of LinkedIn.
Read full article here: http://ow.ly/nVAx306ErTZ
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janlgordon's curator insight,
November 7, 2016 10:11 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.
It's important to know the latest communication methods online in order to build a trusted brand.
Understanding Private Messaging in Customer Service
Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.
Fabrizio shows explains the current state of social customer service through private messages.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/id30305Xgcg
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
janlgordon's curator insight,
May 9, 2017 10:32 PM
I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.
We need to provide the same level of customer service that we would want to receive.
Improve Your Customer Relationships
In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.
Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QLcE30bApKv
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Jeff Domansky's curator insight,
May 6, 2017 11:58 PM
Good post on what makes a brand shareable on social media
Everett Bowes's curator insight,
May 11, 2017 12:44 PM
Good post on what makes a brand shareable on social media
janlgordon's curator insight,
April 7, 2017 10:32 PM
I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.
Most online shoppers will read a review first before making a buying decision.
Improve Your Sales with Online Reviews
Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.
Arevalo explains how to leverage customer opinion in your favor.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead Feature Image: 123rf.
Read full article here: http://ow.ly/AkUh30aGfrD
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 6, 2017 11:26 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.
Integrating digital channels can help you improve your sales and customer relations.
Make Better Connections Through Social Customer Service
You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.
Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/O1E0309EFxJ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 1, 2017 9:28 PM
I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.
Improve your open rates by catching the reader's attention.
Send Out Emails That Get Opened
You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.
Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/ny2K309v0f0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 30, 2017 7:06 PM
I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.
Understanding the human experience in the age of technology
Are You Relying Too Much on Automation?
We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.
Kramer explains how to make meaningful connections and understand the balance of technology.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of TechCrunch.
Read full article here: http://ow.ly/S19n308vJjc
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Stephen Dale's curator insight,
February 1, 2017 5:11 AM
Technology can both help us and isolate us. Our interactions with others and the art of listening, talking and understanding are what make us human. We have to use our experience to decide how far we want technology to help us.
janlgordon's curator insight,
January 14, 2017 2:30 PM
I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.
Your audience is not only involved in your products -- they are also paying attention to your messaging.
How Digital Marketing Affects Your Customers
Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.
Caruso explains the current state of customer relations in the realm of digital marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Origin unknown.
Read full article here: http://ow.ly/6cEv3080mj8
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janlgordon's curator insight,
December 20, 2016 6:37 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.
It's important to connect with your fans and followers instead of just advertising to them.
Understand the Right Way to Interact as a Brand
Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.
Hughes shows how to get to know your audience better in order to provide value and increase sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image:Multiple sources; origin unknown
Read full article here: http://ow.ly/RteF307iiBc
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janlgordon's curator insight,
December 2, 2016 11:26 PM
I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.
The influence of buyers has dramatically changed and will continue to evolve.
Understand The 'Generaction C' Consummer
Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.
Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Fp5c306LNSw
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janlgordon's curator insight,
November 28, 2016 3:33 AM
I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.
Why connecting with your customers is essential to your business sales.
Reach More Prospects with Customer Experience (CX)
It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.
Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/fcu9306zHfq
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janlgordon's curator insight,
November 6, 2016 10:57 PM
I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.
Lead funnels are great, but you still need a client generation system in place.
Why Your Business Is Not Experiencing Enough Sales
Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.
Jantsch explains why these techniques are important to attract the most leads and conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RoSU305UJqj
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
November 8, 2016 10:43 AM
Thank you @Ricard Lloria @Sanjay Joshi @Stan Smith & @Steve Williams :-)
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I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today