Business Improvement and Social media

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

How my Curatti blog became a curation hub.

Generate Content That Gets Read

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

I explain how to effectively reach your readers based on the interests of your readers.

Here's a few main points to consider:

• You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

• You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

• If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/XsPq30cCYJ6

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I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

Learn why your articles are not getting as much feedback as they did a few years ago.

Why Blog Comments are on the Decline

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

Here's what caught my attention:

• First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

• Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

• Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/SL6Z30cx2Xd

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I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

Promoting your business online takes many channels and methods, including press releases.

Understand How to Create a Winning Press Release

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

Gilbert goes over how to successfully write and publish a press release that gets noticed.

Here's what caught my attention:

• Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

• Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

• The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/fvrE30bpwU2

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I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

An strong blogging community is more important than making money.

Understand How to Become an Authority in Your Niche

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

Bhardwaj goes over how to achieve influencer status for your audience.

Here's what caught my attention:

• Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

• Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

• A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/IrJj30aOyyw

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I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

Use some brainstorming to create a positive focus for your content.

How to Create a Perfect Post

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

Elliott explains how to improve your blog posts by mapping out your content strategy.

Here's what caught my attention:

• You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

• Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

• Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

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In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

She happily borrows from the old saying:

"My overnight success took me 10 years to build”

She added, though: “I made all the same mistakes as everyone else”.

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

The interview is very vibrant and fast moving.

Watch the video here.

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

Some phrases are outdated and inappropriate for business emails.

How to Communicate With Your Subscribers

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

Ranjan explains several phrases that do not work well for business emails.

Here's what caught my attention:

• An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

• Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

• If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/5bKo3084jR5

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I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

Why re-publishing methods only improve your website rankings.

Publish Less With More Substance

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

Preston explains what options are available to publishing more meaningful blog posts.

Here's what caught my attention:

• A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

• Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

• Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

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9 Tips of Jeff.>>>>>>>>>> plus 5 Steps to make the Writing Process. El proceso para escribir mejor.

I really like the first two. I think those are key.

For us, writers

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

It's important to understand what makes a good blogger.

More Blogging Blunders

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

Here's what caught my attention:

• Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

• Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

• Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/3jdj30cFbpV

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I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

You don't need to be a writing expert in order to create great articles for your blog.

Content Writing Success Steps

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

Ranjan explains how to produce a quality articles that your audience will love.

Here's what caught my attention:

• Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

• There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

• Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

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I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

It takes a village to make your blog successful.

How to Forge Great Blogger Relationships

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

Here's what caught my attention:

• Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

• If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

• Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/NUe330bKTNf

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

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"There is something wonderful in watching a figure emerge from the stone unsummoned, feeling the presence of something within you, the writer, and also beyond you – something consistent, wilful, and benevolent, that seems to have a plan, which seems to be: to lead you to your own higher ground."

I suggest you also watch this video with George Saunders from The Atlantic. 

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

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I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

Attract more readers with content that it suitable to them.

How to Create an Attractive Post

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

Elliott explains how to improve your articles and write the perfect post.

Here's what caught my attention:

• The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

• Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

• A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

Why content marketing is really about establishing trust and leadership in your niche.

Publishing With Originality and Intent

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

Here's what caught my attention:

• It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

• Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

• Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ySNb308RCpp

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I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

In order for your brand to attract more readers you need to provide high-quality content.

Common Copywriting Errors

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

Dikson explains the common mistakes content marketers make and how to fix them.

Here's what caught my attention:

• Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

• Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

• If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/UuPL3086mjI

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I selected this article from Curatti written by Daniel Ndukwu because it provides insights on increasing your website traffic with Quora.

How to attract more subscribers for your business.

Quora as a Website Lead Generator

Driving interested visitors to your website can be enhanced with the right resources. I agree that Quora can help attract more readers.

Ndukwu shows you what he discovered after a 30 day challenge and the growth his website experienced.

Here's what caught my attention:

• People who share information on Quora come from different backgrounds and knowledge levels. Readers are drawn to interesting and unique answers.

• When launching out onto the knowledge platform you want to plan your approach first. Set up your profile to reflect your niche and level of expertise.

• There are thousands of topics in Quora and more being added each day. Choose and follow the ones that make the most sense to your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/3Tu1307XxwE

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