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The little girl was horrified when she realized the implications of what just happened. 
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Scoop.it!
Why Is Social Validation Important to Marketers?
The idea of social validation is important because self-propagating strategies are no longer as effective as they once were. People have grown to distrust brands, especially large corporations, and instead look to peer reviews and peer actions above any other means of justification. Cultivating social validation in a broad group can sharply increase the trust people have in your brand, and can make them far more comfortable doing business with you.
There are several reasons why social validation has such a powerful effect for businesses.... Via Jeff Domansky, Carlina1950
Jeff Domansky's curator insight,
February 21, 2015 2:45 AM
Jayson Demers serves up some strategic thoughts on social marketing. |
Scoop.it!
While Legends of Tomorrow fight together to avoid world destruction, I've gathered my own team of extraordinary leaders that have inspired my career Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight,
October 13, 2015 7:49 PM
Lessons in Employee and Customer Experience, Strategy, Leadership to name a few. Share your mentors and stories across your own journey? |
This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.
Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.
It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.
What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.
You can do this too. Thanks for the example David!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz