Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

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I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

Use some brainstorming to create a positive focus for your content.

How to Create a Perfect Post

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

Elliott explains how to improve your blog posts by mapping out your content strategy.

Here's what caught my attention:

• You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

• Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

• Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

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I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

Why bite-sized content is effective in getting your message out.

Publish Smaller Articles to Attract More Readers

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

Kramer explains the impact of bite-sized content on your blog.

Here's what caught my attention:

• The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

• Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

• As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of https://maierlawgroup.com/

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Read full article here: http://ow.ly/nhqx309xaug

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

Protect your valuable blog posts from piracy.

How to Stop Content Theft

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

Kramer shows how to gather the right information on your blog posts in order to protect them.

Here's what caught my attention:

• The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

• In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

• You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/e0lP308aWjW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Artykuł o tym jak zapobiegać kradzieży contentu.