Business Improvement and Social media

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

There are three phases to search engine optimization that can help improve your website visibility.

3 Pillars to SEO Success

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

Singh provides 3 ways you can use to improve your SEO strategy.

Here's what caught my attention:

• The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

• Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

• Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/wZEj30cnonl

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

An effective SEO strategy is not a one-size fits all approach.

Promote Your Website with These 11 SEO Steps

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

Here's what caught my attention:

• Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

• If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

• Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/JeTY30bWO52

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I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

You can rank higher than the competition with the right website optimization.

Improve Your Website with an SEO Audit

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

Selby provides unique strategies you can use to improve your reach.

Here's what caught my attention:

• Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

• Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

• Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/P2fF30bldZo

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I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

Your website may need a major upgrade in order to stay current.

Make Your Website More Successful

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

Zolotaryova provides the right steps to take to make the necessary changes.

Here's what caught my attention:

• Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

• Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

• Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/Wx9930baFZx

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I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

Attract more readers with a focused call-to-action in your posts.

How to Create an Great CTA

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

Elliott explains what a difference a focused call-to-action can make in your blog posts.

Here's what caught my attention:

• Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

• Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

• Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

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I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

Use some brainstorming to create a positive focus for your content.

How to Create a Perfect Post

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

Elliott explains how to improve your blog posts by mapping out your content strategy.

Here's what caught my attention:

• You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

• Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

• Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

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I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

Understanding the outcome of your marketing strategies can help improve your conversion rates.

Measuring for Business Success

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

Caruso explains what quality metrics look like and how this can affect your bottom line.

Here's what caught my attention:

• When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

• You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

• If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

I selected this article from Curatti written by Wade Harman
 because it shows you how your website performance can impact your influence and sales.

Your landing page directly affects your business's bottom line.

Your Website May Be Lagging Behind

To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.

Harman provides an explanation on how this can directly affect your bottom line.

Here's what caught my attention:

• A website that crashes due to a lack of scalability will lose customers. This is enough to send them shopping at the competition instead.

• You can go out of business if too many potential buyers are leaving. This will impact your marketing campaign as well if you're not keeping up with the demand.

• A poorly run website could lose loyal customers. Repeat buyers are the bread and better to many online businesses.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/zc3X309LBDL

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I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

Focus on engaging your audience with a solution and strong call to action.

How to Use Effectively Publish Content

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

Sharma explains the basics of content planning that stands out to your community.

Here's what caught my attention:

• Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

• Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

• It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFbV3099Qkm

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I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

Three ways you can improve your website design

Top Reasons to Update a Website

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

Nair goes over the what to look for when assessing your business's most important online real estate.

Here's what caught my attention:

• If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

• We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

• The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/q8iE308mnNT

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I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

It's important to know how and why customers interact on your business website.

The Difference Between Buyer Journeys and Customers

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

Foster explains what causes your customers to make a purchase and how to improve your approach.

Here's what caught my attention:

• In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

• A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

• It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/qqty30bnrJ1

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I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

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I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

Finding fresh, original content can be a challenge for bloggers.

How to Find Trending Content

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

Garcia explains the best steps to content research.

Here's what caught my attention:

• It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

• Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

• Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/J1bs30anKmC

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

The look of your eCommerce website directly affects your business's revenue.

Attract More Customers with a Better Website Design

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

Here's what caught my attention:

• You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

• A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

• People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This post was sponsored by Template Monster

Read full article here: http://ow.ly/PWPn30a16Ip

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I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

Why bite-sized content is effective in getting your message out.

Publish Smaller Articles to Attract More Readers

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

Kramer explains the impact of bite-sized content on your blog.

Here's what caught my attention:

• The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

• Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

• As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of https://maierlawgroup.com/

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I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

Unusual methods that will attract visitors to your landing page.

4 Ways to Increase Website Traffic

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

Faulkes provides unique strategies you can use to improve your traffic.

Here's what caught my attention:

• Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

• Use your main keywords on your homepage. These will show up in Google's search results.

• Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/kALa309gFUL

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Bookmark and keep handy. Some of the best new tools.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

Help create a more efficient WordPress website and content reach for your blog posts.

12 Great Digital Content Marketing Tools

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content reach a more successful one.

Here's what caught my attention:

• Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

• Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

• Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/h5tN30930IA

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