Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

It's important to have a community that is interested in your brand content.

Drive Up Your Social Media Conversations

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

Barker explains how to post content that people will want to respond to.

Here's what caught my attention:

• Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

• You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

• Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/EH1X30bMJkz

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I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

Why adding fun and informative visuals can help improve your brand visibility online.

Using Memes and Infographics in Your Marketing Mix

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

Gilbert goes over the history of each and how to apply them to your marketing strategy.

Here's what caught my attention:

• When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

• A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

• One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: Origin unknown

Read full article here: http://ow.ly/TW1v308ACln

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I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

Bring more to your content marketing through the power of interaction.

Visual Content Marketing Success Strategies

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

Selby explains the impact of interactive content on your business marketing reach.

Here's what caught my attention:

• Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

• Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

• Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

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