Most leaders and companies are only going to be mildly successful with
storytelling. Results are lackluster or don't last. Sometimes it results in
"Oh, we tried that here. It didn't work." Find out why and what to do about
it.
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Stephen Dale's curator insight,
September 5, 2014 11:19 AM
I liked these two points:
1. Look for emotionally compelling stories that relate to content that is relevant to your audiences. 2. Look for stories that show folks how they can prevent an unhappy ending. Perhaps especially point 2! |