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Want Success? Know Business Storytelling's Dirty Little Secret

Want Success? Know Business Storytelling's Dirty Little Secret | Business Improvement and Social media | Scoop.it
Most leaders and companies are only going to be mildly successful with
storytelling. Results are lackluster or don't last. Sometimes it results in
"Oh, we tried that here. It didn't work." Find out why and what to do about
it.
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Make #Storytelling Part of Your #Company DNA: 6 Best Ways

Make #Storytelling Part of Your #Company DNA: 6 Best Ways | Business Improvement and Social media | Scoop.it
Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
Stephen Dale's curator insight, September 5, 2014 11:19 AM

I liked these two points:

 

1. Look for emotionally compelling stories that relate to content that is relevant to your audiences.

2. Look for stories that show folks how they can prevent an unhappy ending.


Perhaps especially point 2!